Templates Don’t Do You Justice

Pattern of orange asterisks arranged in a grid on a white background.
Pattern of beige asterisks on a white background

Have you ever looked at website templates and thought,

“This is so boring!”?

Me too!

In high school, I carried around four gel pens and made all my friends use them to sign my yearbook. I’ve always been someone who cares about the details—making things not just beautiful, but meaningful and uniquely mine.

It’s why I created everything for my DIY wedding, from the invites to the tablecloths, and the best compliment I got was that it was totally “on brand.”

Colorful abstract pattern with wavy lines, circles, stars, and dotted backgrounds.
Illustration of a sun with a face and rays, surrounded by stars and the phrase "Shine Bright" in hand-drawn style.

That’s the energy I bring to your branding and website design.

You don’t fit into a template, and your brand shouldn’t either.

But between growing your business and serving your clients, you don’t have the time to create a custom website that truly represents your vibrant personality.

Abstract geometric shapes with stars and dots

You deserve something colorful, eccentric, and full of personality—just like you.

That’s why I create custom designs that reflect who you are and what you’re here to do.

A creative workspace with a hand reaching for a black dish holding turquoise beads. Surrounding items include an aqua alarm clock, decorative feathers, a yellow sweater, washi tapes, and colorful note papers. A piece of driftwood and various art supplies are scattered around.
Grid of stylized beige asterisks on a white background.

As an artist and designer, I LOVE color, creativity, and a little flair.

I’ll walk you through my process to distill your personality into a brand or website that feels like you—bold, fun, and completely unforgettable.

Pattern of pink asterisks on white background
Lexis Calista crafting bold branding designs

Hi, I’m Lexis, the creative mind behind Most Beautiful Design

Being an artist isn’t just what I do—it’s who I am. Transformation, beauty, and connection guide everything I create. Whether I’m designing brands that tell your story, painting with my daughters, or transforming our home into a colorful haven, I love creating with intention and purpose.

Over the past 15 years, I’ve poured my creativity into selling art at craft fairs, designing product lines, teaching workshops, and building custom brands and websites.

No matter the project, my focus is the same: to create something colorful, fun, and one of a kind—just like my clients.

Colorful abstract star and geometric shapes

Beyond branding, I channel my creativity through watercolor and doodling. Discover more about my work as an artist and creativity guide at Lexisworks.

Running my business has taught me the challenges heart-centered professionals face: building a cohesive brand, standing out, and connecting with the right clients.

It’s this blend of artistry and business savvy that allows me to bring your unique vision to life in a way that feels authentic, aligned, and impactful.

Lexis Calista crafting bold branding designs
Repeating pattern of orange asterisks

Time to Shine

Whether you’re rebranding or starting fresh, I’m here to help.

Together, we’ll create an artist-led design that’s beautiful and unique, aligning with your purpose and leaving you feeling confident.

I blend strategy, creativity, and fun to craft authentic branding that not only reflects who you are but also empowers you to focus on what you do best.

No stress. No overwhelm.
Just beautiful, intentional design that’s uniquely yours.

It’s time to bring your vision to life.

Let’s work together to create a unique, colorful brand that reflects your brilliance and gives you the confidence to shine.