Shine Bright with Aligned Branding

Pattern of orange asterisks in a grid layout
Grid of beige asterisk symbols on white background.

Your branding and website should feel like the most beautiful expression of who you are, the purpose that fuels you & the transformation work you do.

I bring calm to the chaos of your ideas—helping you name what’s essential, ditch what’s not, and create a visual identity that clicks into place like it was always meant to be there.

Say goodbye to one-size-fits-all design. I create brands that mirror your energy—bright, bold, soft, serious, or somewhere in between—because your business deserves to feel like you at every scroll.

Colorful abstract stars and shapes illustration
Pattern of evenly spaced, beige asterisks on a white background.
Woman holding a crystal orb over a cluttered desk with various items, including an open notebook, sunglasses, a small clock, and stationery supplies.

Let’s build a brand that does more than look good. One that sparks recognition, feels unmistakably you, and makes you proud every time someone lands on your site.

Uncover the spark at the center of your work—the thing you can’t NOT do—and build a brand that lets it glow loud + clear.

Does your business need…

A Custom Website
that truly reflects your brilliance and purpose, that’s anything but cookie-cutter?

A Vibrant Logo
that connects with your audience, that doesn’t look like it was made in Canva?

Personalized Brand Development
that helps you grow your business, without the overwhelm of doing it all yourself?

Brand Messaging
that aligns with your voice, engages your audience, and lets your story shine?

Illustrated sun with a face, pink background, and black rays

I see you—you want a design that’s as colorful and unique as you are, but juggling it all yourself feels overwhelming.

Your energy belongs in the work you’re passionate about, not stuck trying to figure out logos, websites, or branding that don’t feel like you.

A variety of artistic and decorative items including a teal retro alarm clock, yellow sunglasses, paint swatches, beads, a feather, a small sculpture, a flower, and colorful washi tape arranged on a creative workspace. The background features splatters of paint.
Pattern of orange asterisks on a white background.

That’s where I come in with branding magic.

Colorful abstract line art of stars and dots

As an artist, I make the design part feel easy—even fun—so you can focus on the work that lights you up while your visuals finally feel like a true extension of you.

Because when your brand feels like you, showing up becomes effortless.

Colorful doodles featuring abstract star shapes in orange, mint green, and pink with small dots scattered around.

Design offerings to bring your brand into full color + alignment.

  • Pink geometric star-like design with overlapping lines

    Squarespace Website Design

    Custom Squarespace sites built with strategy + spirit—rooted in your vision and designed to connect. Whether you need a single-page site or a comprehensive multi-page design, I’ll craft an online presence that is both professional and deeply connected to your vision.

  • abstract pink eye symbol with star inside

    Brilliant Brand Logos

    Transform your brand with a logo that feels like a snapshot of your spirit—vibrant, intentional, and designed to resonate. Using brand alchemy, I thoughtfully craft designs that authentically reflect your personality and purpose, ensuring deep resonance with your audience.

  • Pink abstract geometric design with dots

    Polished, Purposeful Copywriting

    Your voice matters just as much as your visuals—let’s make sure they’re in sync and saying something real. I refine your messaging so it fully embodies your brand’s voice, values, and vision. From website copy to on-brand storytelling, I ensure your message resonates deeply and amplifies your presence.

Find the Perfect Design Solution

You know your work is powerful—but putting it into words? That’s the hard part.

Person holding a smartphone displaying an ebook or guide titled 'Brand Story Clarity: 5 Key Questions for Coaches + Therapists.' The screen shows a collage of items including a clock, glasses, and decorative objects. The person has painted nails and is wearing beaded bracelets.
White star and diamond shapes illustration

This free guide walks you through 5 key questions to help you clarify your brand story, attract the right clients, and confidently share your work—without the overthinking.

Why Clients Love the Alchemy of My Design Process

  • "Lexis is a dream to work with. She is thorough, thoughtful and so very creative with her approach. I just love working with her!"

    Jennifer Olsen

  • "She's the kind of creative who not only gets the vibe but elevates it to a level you didn’t even know you needed."

    Katrina Padron

  • "OMG I love this [Your Story, Your Brand questionnaire] as a thought exercise and way to get clear. It was so helpful to realize that I struggle to tie in all that I do and to communicate that in a business ... LOVE it! You are so good."

    Emily S.

  • “WOW- the [Your Story, Your Brand Summary] told me more about myself than I knew! That was wild. So, so amazing. This will help me have confidence.”

    Amy G.

Smiling person with glasses at a craft desk, surrounded by art supplies and colorful wall decorations.
Pattern of pink asterisks evenly arranged in a grid on a white background.

Bringing a pop of color and purpose to everything I do!

Pattern of green asterisks in a grid layout on a white background.

Hi, I’m Lexis, the artist-led, purpose-driven, deep-feeling magician of branding. My middle name, Calista, means "most beautiful" in Greek and comes from a myth of transformation, beauty, and connection—values that inspire everything I create.

As a multi-passionate creative, I bring a unique blend of intuition, creativity, and strategy to every project, helping entrepreneurs craft brands that truly reflect who they are.

I know firsthand that when your brand aligns with your essence, everything shifts—you gain clarity, confidence, and the energy to fully step into your work. My superpower? Seeing your unique brilliance and translating it into a vibrant, personality-filled brand that aligns deeply with your vision and impact.

Aligned Design, Made Simple

Creating a custom brand aesthetic doesn’t have to feel overwhelming—I’m here to make it simple, purposeful, and fun!

Living room with turquoise walls, a fireplace, and a variety of potted plants. A sign above the mantel reads 'Take it Easy,' and framed art and photographs are displayed. A glass door and tiled kitchen area are visible on the sides.
Orange asterisk symbols arranged in a grid pattern on a white background.
Grid of green asterisks

My approach is grounded in collaboration, creativity, and alignment, ensuring your branding reflects who you are and what you stand for.

Through my Aligned Branding Journey, I help uncover the heart of your story and purpose, translating it into colorful, fun branding that reflects your brilliance.